Young Rubicam Ukraine
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Mom, I’m waiting here

Mom, I’m waiting here

Change One Life

There is a strikingly unfair situation in Ukraine. We’d call it “the invisible orphans”. Even when parents are ready to adopt a child they don’t know where find him or her, because the kids are dispersed around the country in different orphanages. “Change one life” charitable program has created a platform where potential parents can see video profiles of children from almost all orphans based in Ukraine. We see the platform as multiple SOS-messages from all over Ukraine. Our print encourages people to share information about the platform “Change one life” and make orphans visible to the potential adopters.

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